Burson-Marsteller is a leading global public relations and public affairs firm whose knowledge, strategic insights and innovative programs help drive strong corporate and brand reputations for its clients.
First established in Hong Kong, Singapore and Tokyo in 1973, the Burson-Marsteller network in Asia Pacific includes offices in Bangalore, Beijing, Chengdu, Chennai, Guangzhou, Hong Kong, Hyderabad, Jakarta, Kolkata, Melbourne, Mumbai, New Delhi, Pune, Seoul, Shanghai, Singapore, Sydney and Tokyo; with affiliates in Auckland, Bangkok, Dubai, Islamabad, Karachi, Manila, Taipei, and Wellington.
For the third time in five years, Burson-Marsteller’s Asia-Pacific team won “Network of the Year” at the 2005 annual Asia Pacific PR Awards, the industry’s top award recognizing outstanding public relations work across the region. Burson-Marsteller Australia’s work for Novartis’ Elidel was named Campaign of the Year at the same awards. The company was also top-ranked in Media Magazine’s 2005 Asia Pacific Consultancy Report Card.
Last year, Burson-Marsteller was named ‘International Agency of the Year’ in The Holmes Report’s 2007 Agencies of the Year awards.
We provide our clients with strategic thinking and program execution across a complete range of public relations, public affairs, advertising and other communications services. Through our proprietary research, we lead the industry in knowledge of and insights into the relationship between communications and the reputations of companies and their CEOs. These learnings are applied to our many and varied corporate clients.
We concentrate on our clients and the industries in which they operate. Our diverse resources and unrivaled global network enable us to bring insight, innovation, creativity and superior value to every client assignment. Our clients benefit from a wealth of communications resources, state-of-the-art technologies, and award-winning professionals from a broad range of disciplines and backgrounds. Burson-Marsteller has a deep commitment to research, providing client teams with a strong understanding of their clients' industry and environment.
We focus on delivering measurable business results to clients through a full range of consulting and communications disciplines: strategy development, corporate/financial, brand marketing, technology, healthcare, employee relations, media, public affairs, crisis management, advertising, Internet development and integration, and production.
Our key services include:
- Brand Marketing
- Corporate and Financial Communications
- Government Relations
- International Communications for Asian Governments
- Interactive and User-Generated Media
- Issues and Crisis Management
- Media Relations
- Public Affairs
- Technology
- Training
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