http://www.asiaperspective.com/perspective/01.html Regular commentary on current events and trends impacting the Asia Pacific PR industry. en-gb 17 July 2007 Copyright: Burson-Marsteller. All rights reserved A wide-ranging India PR Blog interview with B-M Asia Pacific Chairman Bill Rylance in which he discusses the evolution of India and Asia Pacific’s PR markets and the impact of technology and the internet http://www.asiaperspective.com/perspective/11.html Charlie Pownall looks at the bleak vision of the imaginary Googlezon future and highlights the importance of PR’s core strengths in this brave new world. http://www.asiaperspective.com/communications_in_practice/01.html Diana Shayon and Clancey Houston discuss how companies can best communicate with employees so they can “connect the dots” between their day-to-day actions and their impact on business success. http://www.asiaperspective.com/communications_in_practice/06.html Ashwani Singla looks at the growth of Asian brands as they become increasingly serious threats to global incumbents, and the challenges they face in building emotional connect with consumers worldwide. http://www.asiaperspective.com/communications_in_practice/05.html Mary Devereux looks at what's in store for the Asia Pacific communications professionals in the year of the pig http://www.asiaperspective.com/communications_in_practice/04.html Bill Rylance reflects on the near reinvention taking place within the public relations consultancy profession and its implications for the type of talent we need to foster in Asia Pacific. http://www.asiaperspective.com/perspective/03.html A New Perspective on Communications – discusses the impact of User Generated Media on the way we communicate. The article looks beyond the new tools at our disposal; offering a perspective on the way which organizations need to engage authentically with their audiences in order to be relevant to their needs. http://www.asiaperspective.com/perspective/02.html