Burson-Marsteller Asia Perspective: Communications In Practice http://www.asiaperspective.com/communications_in_practice/01.html Regular thought piece articles on issues in communications in Asia Pacific en-gb 10 March 2008 Copyright: Burson-Marsteller. All rights reserved Wild Wild East – Are you ready for online PR in China? Can companies doing business in China afford not to use the internet, asks Will Moss http://www.asiaperspective.com/communications_in_practice/10.html Honest Advocacy – Keeping it transparent in the online world As the number of e-fluentials rise, Mary Devereux examines how these "advocates for hire" leave biased opinions on consumer websites. http://www.asiaperspective.com/communications_in_practice/01.html Making an Impression Mary Devereux offers useful tips on making a presentation or a speech. http://www.asiaperspective.com/communications_in_practice/09.html The true cost of Facebook Charlie Pownall delves into the social media phenomenon called 'Facebook' and its impact on organisations. http://www.asiaperspective.com/communications_in_practice/08.html Reaching Out to Youth Requires … Youth Phillip Raskin looks at how the “Nothing about us without us” battle cry lies at the centre of creating effective policies for youth. http://www.asiaperspective.com/communications_in_practice/07.html A Framework for Communicating through Change Clancey Houston and Diana Shayon offer a model on how organisations can react and manage “through” dramatic change. http://www.asiaperspective.com/perspective/01.html Opportunity Knocks – a new look at competitive depositioning As companies increasingly scrutinise their corporate strategies, Deborah Dingle looks at how corporate executives can master competitive defence techniques. http://www.asiaperspective.com/perspective/05.html China crisis management Against the background of an apparent sharp increase in crisis incidents, Doug Dew discussed how foreign multinational companies should conduct business, and build and protect a successful reputation in Mainland China. http://www.asiaperspective.com/perspective/04.html Finding your voice on Blog Will Moss asks (and answers) the question: what makes a good blog? http://www.asiaperspective.com/communications_in_practice/03.html New Media, New Minefields? New Media, New Minefields examines how we should adapt the tenets of crisis management to the realities of the digital age http://www.asiaperspective.com/communications_in_practice/02.html